Promotional Display Effectiveness – Consumer Electronics Retailer
The Challenge:
A 20-store electronics retailer invested $180K annually in promotional displays and endcaps but lacked data on their effectiveness. Display setup compliance varied widely (55-90% by store), and merchandising decisions were based on vendor relationships rather than performance data, resulting in suboptimal promotional ROI.
The Solution:
Deployed Power Apps to document promotional display setup with timestamped photos. Fabric integrated POS data to measure sales lift during promotional periods by display location and product. Azure AI identified which display types, locations, and products generated highest ROI. Power BI dashboards provided promotional effectiveness scorecards driving future planning decisions.
Result:
Display setup compliance standardized at 92% across stores, promotional sales lift visibility enabled reallocation of $75K toward highest-performing display types improving ROI by 34%, and data-driven vendor negotiations secured additional $65K co-op funding. Overall promotional effectiveness increased 41% measured by incremental sales per promotional dollar.